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From a marketing standpoint, small businesses have unique needs to establish their presence, attract customers, and grow sustainably. Here are our top 10 most important marketing needs for small businesses:
Why it’s important: A consistent brand identity, including a memorable logo, colors, fonts, and messaging, helps differentiate a small business and build trust with customers.
What it includes: Visual elements, brand tone, and mission statement.
Why it’s important: A website acts as a digital storefront where potential customers learn about the business, products, and services.
What it includes: Mobile responsiveness, SEO optimization, easy navigation, and calls-to-action.
More info here …
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